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A

dvancing

T

he

K

ingdom

: K

ingdom

H

ouse

what we call total corporate responsibility. This encompasses the production of

products and services that are useful and relevant, our corporate involvement

in specific projects to help upgrade the lifestyle of our fellow men, and the

encouragement of our people to participate personally in social projects of

their choice. We look on corporate responsibility as a way of life rather than a

segmented activity.”

46

A subsequent article in the company magazine relates:

“Company Funds

Another Parent/Child

Education Program”

The program is aimed

at low income families

where in many cases the

parents’ involvement in

their child’s education is

hampered because of attention

to more immediate family needs.

The program is designed to help

develop and maintain parents’

involvement in their children’s

education.

Every Tuesday and Thursday

evening approximately 40

parents and children assemble

at long tables in a community

center classroom in St. Louis.

After attendance is taken,

instructors explain the game for

the evening. Parent and child

play the games, exchanging

partners until everyone has

played with a different person.

Instructors oversee the activities

and assist the two-member teams

when necessary.

What sounds like a

recreational session for parents

and their children is really a

unique program which began in

January. It’s probably the only

program of its kind in the country

which allows parents to teach

their own children on a one-to-

one in a classroom. The games

104

B

A

C

P

hotos

:

A:

Swinging on a tire

B/C:

Women’s Board

leadership

“K

ingdom

H

ouse

was

founded on

the

idea of

applied

sociology

and

a

man helping his

fellow man

.”